Pregnancy & Birth

There’s no event in life that quite prepares a woman for pregnancy. At Pregnancy & Birth, we understand the viewpoint of pregnant women and realise that information has to be presented in such a way that it's not going to frighten our readers. Above all, we know that a magazine has to reassure women that they can meet the demands of pregnancy, birth and beyond. These days, being pregnant is about far more than just eating right and attending antenatal appointments. Pregnant women today see pregnancy as a time to enjoy their new shape and great skin and that’s why Pregnancy & Birth also covers the latest trends in pregnancy fashion and beauty. We’re all familiar with the stories of pregnant women craving strange foods, but at Pregnancy & Birth we know there's one thing that pregnant women crave above all others: information. We know that our typical reader starts to buy our magazine during the first trimester of her first pregnancy and the readers of Pregnancy & Birth could literally be anyone. We know the impending mother keeps the magazine as a reference source and that she also invites her husband to read it. Pregnancy & Birth is published bimonthly and no other magazine gives advertisers the chance to reach women at regular stages of their pregnancies.

Editor Lynelle Scott-Aitken
"Women need to know that the information they receive is completely accurate and up-to-date and our panel of experts help ensure that everything published in Pregnancy & Birth can be trusted."