Discovery

Discovery magazine vividly evokes Cathay Pacific’s bold and innovative style, and provides a powerful medium for reaching the airline’s 20 million-plus passengers each year and some of the world’s most frequent and affluent flyers.

Contemporary yet timeless, Discovery magazine’s look blends Zen minimalism with a high degree of luxury and prestige. Pages are clean and uncluttered, photos are generously proportioned. Even the font is evocative of the style of the airline. The overall effect is both elegant and relaxing.

The editorial philosophy: international, intelligent, surprising, useful, entertaining. More than a luxurious travelogue, Discovery reveals the inside secrets of the world’s cities, food and wine, entertainment, arts and shopping. It’s a magazine and an advertising medium that the sophisticated business and leisure traveller will return to several times during a flight – and beyond.

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