Australia's favourite magazine brands cover the market

Highlights of the latest Roy Morgan Research readership survey:

 

·        Australian Women’s Weekly gains 11,000 readers YOY

 

·        Woman’s Day widens gap on New Idea to 512,000

 

·        AWW and WD Australia’s only titles with 2m+ readers

 

 

ACP Magazines’ two iconic mastheads, The Australian Women’s Weekly and Woman’s Day, have reaffirmed they are the country’s undisputed favourite magazines.

 

The Australian Women’s Weekly gained readers both period-on-period and year-on-year, now reaching 2,188,000 people with each issue. The gap on its nearest monthly rivals is 321,000 (Better Homes & Gardens) and 1,237,000 (Super Food Ideas).

 

Woman’s Day is Australia’s only other magazine with readership over 2 million. Its success is best measured by how well it compares to New Idea.

 

Woman’s Day has increased its lead over New Idea by 142,000 during the last 12 months as the latter’s readership plummeted -13.4%. New Idea’s 232,000 readership decline is by far the biggest drop of any magazine in the country. Woman’s Day has widened the gap to an extraordinary 512,000 people every week with New Idea hovering just above 1.5 million.

 

Phil Scott, Group Publishing Director of ACP Magazines, said: “The appeal of The Australian Women’s Weekly and Woman’s Day is amazing. Between them they are read by 5.1 million people every month*.  We have two of the best editors in the country tirelessly searching for the best stories, and clearly readers like it.”

 

 

Source: Roy Morgan Readership Survey, July 2009 – June 2010

*Roy Morgan Readership Survey, April 2009 – March 2010

 

 

About ACP Magazines

 

ACP Magazines is Australia’s leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, PBL Media. ACP Magazines publishes over 85 titles in Australia which sell nearly 110 million individual copies each year. They include some of the longest-running and most successful mastheads such as The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, Cleo, Cosmopolitan, Madison, Australian House & Garden, Zoo Weekly and Wheels. ACP Magazines has expanded into nine other countries, including New Zealand and in Asia. It now has a stable of more than 70 international magazines. Integral to the company’s success are vibrant, information-packed reader websites.

 

For more information, please contact:-

 

Phil Scott, Publishing Director, ACP Magazines

T: (02) 9282 8000 E: pscott@acpmagazines.com.au

 

Lynette Phillips, Director of Sales, ACP Magazines

T: (02) 9282 8000 E: lphillips@acpmagazines.com.au

 

Margaret Fearn, Fearnace Media

T: 61 (0) 402 259 064 E: mfearn@pacific.net.au