ACP increases overall circulation share

August 12

Highlights of the June 2010 ABC Audit:

 

·        ACP Magazines maintains overall share of 52.4% gross circulation

 

·        95 million magazines sold in the last six months

 

·        ACP’s Homes and Gardening magazines surge ahead YOY: Belle +15%, Australian House & Garden +9%, real living +9%, Burke’s Backyard +5%

 

·        Australian Good Food is the fastest growing food magazine in the country up 14% year-on-year

 

·        Harper’s Bazaar is Australia’s fastest growing fashion magazine up 9% YOY

 

 

ACP Magazines has further consolidated its position as Australia’s leading magazine publisher in the latest Audit Bureau of Circulation (ABC) results for the 6-month period ending June 2010.

 

Increasing its market share both period-on-period and year-on-year, ACP Magazines led the way with 52.4% share of the gross circulation and held commanding leads over competitive titles.

 

Phil Scott, Group Publishing Director of ACP Magazines, said: “The magazine market is alive and kicking. Almost $1 billion was spent buying them in the last 12 months – that’s an outstanding result when you consider this has been the toughest economic period in decades. We are seeing great growth in some of our key titles, especially homes and food. We hear from leading social trend forecasters that it’s all about the home and family values and we’re tapping into those needs.”

 

Source: Audit Bureau of Circulations, Jan–Jun 2010 monthlies, Apr–June 2010 weeklies

 

 

About ACP Magazines

 

ACP Magazines is Australia’s leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, PBL Media. ACP Magazines publishes over 85 titles in Australia which sell nearly 110 million individual copies each year. They include some of the longest-running and most successful mastheads such as The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, Cleo, Cosmopolitan, Madison, Australian House & Garden, Zoo Weekly and Wheels. ACP Magazines has expanded into nine other countries, including New Zealand and in Asia. It now has a stable of more than 70 international magazines. Integral to the company’s success are vibrant, information-packed reader websites.

 

For more information, please contact:-

 

Phil Scott, Publishing Director, ACP Magazines

T: (02) 9282 8000 E: pscott@acpmagazines.com.au

 

Lynette Phillips, Director of Sales, ACP Magazines

T: (02) 9282 8000 E: lphillips@acpmagazines.com.au

 

Margaret Fearn, Fearnace Media

T: 61 (0) 402 259 064 E: mfearn@pacific.net.au

 

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