ACP Magazines Gains Market Share and Retains Lead in Ten Major Categories

Comment on the latest Roy Morgan Readership Survey

ACP Magazines remains Australia's leading magazine publisher, with the best-read titles in
most key categories, according to the latest Roy Morgan Readership Survey covering the 12-
month period to 31 December, 2011.

ACP's 44.4% market share. is more than double Pacific Magazines' 22.0% and more than
three times that of News Magazines' 11.8%.

ACP offers 36 titles in monthly tablet editions – spanning the Women’s, Motoring, Sport,
Entertainment, Food and Parenting categories – and 40 ACP mastheads are represented by
one or more social media channels.

30 ACP titles have significant editorially-driven websites. ACP masthead websites are now
visited by an average of 5.86 million Unique Browsers per month*, generating an average of
61.8 million Page Views per month.**

Matthew Stanton, CEO of ACP Magazines, said: “Australia's magazine industry has been
remarkably resilient in this ongoing period of consumer caution and weak retail spending.
"More than 5,800 titles are sold on Australian newsstands^. Given that range and choice, the
fact that 16 Australian magazines enjoy half a million or more readers each issue proves the
enduring relevance and importance of these magazine brands in people's lives.

"For diverse publications such as The Australian Women's Weekly, SHOP Til You Drop,
madison, GRAZIA, Australian Gourmet Traveller, Recipes+, Australian Geographic, Rolling
Stone, Empire, 4X4 Australia, and Money to continue to build readership is also testament to
the strength of these brands and their connection with readers.

"Increasingly we are making ACP mastheads available on a range of platforms, to offer many
different touch points for our readers and advertisers. Already, 36 of our titles offer digital
editions, a figure that is growing all the time and enabling readers to access our content where
and when it suits them - ultimately strengthening the brands."

KEY POINTS: Roy Morgan Readership Survey for 12 months ending December, 2011

• ACP Magazines maintains market leadership with 44.4% share*, more than double
that of nearest competitor and up from 44.0% in December 2010

• ACP has #1 titles in 10 categories: Major Monthlies, Major Weeklies, Women’s Lifestyle,
Homemaker, Men’s Interest, Motoring, Tech, TV, In-flight and Music & Entertainment

• ACP gains share year-on-year (YOY) in 13 categories: Major Monthlies, Major
Weeklies, Celebrity Weeklies, Real Life Weeklies, Women’s Lifestyle, Fashion,
Homemaker, Entertaining & Food, Business & Financial, Men's Lifestyle, Motoring, Music
& Entertainment and In-flight

• ACP publishes Australia’s two most-read magazines: The Australian Women’s Weekly
(2.259 million readers) and Woman’s Day (1.830 million)

• ACP has 4 of the top 10, and 10 of the top 20 (most-read) titles

• 12 ACP titles gain readers YOY. 8 ACP titles add 10,000 or more readers
each issue; 6 titles add 5% or more to their readership YOY

• ACP has six of Australia's biggest-growth titles including Australian Geographic,
Rolling Stone, The Australian Women's Weekly, Empire, SHOP 'Til You Drop and madison

• ACP magazine websites are visited by an average of 5,865,910 Unique Browsers per
month**, generating an average of 61,800,866 Page Views per month***

• ACP publishes monthly tablet editions for 36 titles across Women’s, Motoring, Sport,
Entertainment, Food and Parenting categories

*Total market: includes all titles, including those that launched or ceased publishing during the period
**Omniture SiteCatalyst. 1 January 2011 – 31 January 2012. Aggregate number. Not de-duped.
***Omniture SiteCatalyst. 1January 2011 – 31 January 2012
^National Title Tracker April - August 2011

CATEGORY HIGHLIGHTS

Australia’s #1 Magazine: The Australian Women’s Weekly
• The Australian Women’s Weekly remains the country’s favourite magazine and the
only title read by more than 2 million people each issue
• The Australian Women’s Weekly is among Australia's fastest-growing magazines,
gaining 31,000 readers (or, +1.4%) YOY to reach 2.259 million readers
• The Australian Women’s Weekly has grown its share of the Major Monthlies category
to 55.4%, up from 53.3% a year ago, while Pacific Magazines’ share has dropped to
44.6%

Australia’s #1 Weekly Magazine: Woman’s Day
• Woman’s Day remains Australia’s leading weekly title, reaching 1.830 million readers
each week
• Woman’s Day’s lead over New Idea (which had the second biggest drop of any
magazine, down 222,000 readers) has increased for the 10th consecutive survey, up a
further 53,000 readers over the past 12 months to 609,000
• Woman’s Day continues to build share in the Major Weeklies category, now holding
60.0% (up from 58.1% a year ago) compared to New Idea’s 40.0% share (41.9%)

ACP extends leadership in Women’s Lifestyle; COSMO remains #1
• ACP titles continue to win over young and professional women, taking a 63.9% share
of the Women’s Lifestyle category
• ACP’s category share has grown 1.2 points YOY
• Cosmopolitan remains category #1 with 536,000 readers each month: 116,000 more
than Marie Claire which posted the worst performance in the category, down 101,000
readers YOY ( down 19.4%)
• madison has gained 14,000 readers (or, +6.2%) YOY to narrow the gap with Marie
Claire by 115,000 over the past year
• CLEO now reaches 377,000 readers each month

ACP grows share of Celebrity Weeklies category
• GRAZIA is the only Celebrity Weeklies title to build readers YOY and grow POP,
reflecting its unique position as a weekly fashion magazine that also offers celebrity
news
• GRAZIA now reaches 177,000 readers each week, up 4,000 readers (or, + 2.3%) YOY
• OK! continues to close the gap on Who, by a further 75,000 readers over the past year.
The margin between OK! and Who is the narrowest (now at 154,000) since OK!
became a weekly title. Who lost a further 89,000 readers (down 14.1%) YOY, sinking
to its lowest point since it was added to the Readership Survey in 1992
• ACP’s Celebrity Weeklies category share has grown to 49.6%, up from 47.8% a year
ago

ACP leads Fashion Category
• SHOP Til You Drop is Australia's fastest-growing fashion magazine, adding 25,000
readers (or, +15.7%) YOY to reach 184,000
• SHOP Til You Drop posted its best Survey result since June 2009, demonstrating its
effectiveness as a ‘shopping bible’ at a time of cautious consumer spending
• Harper’s BAZAAR reaches 194,000 readers each month in a highly competitive
category
• On strength of SHOP and Harper's BAZAAR, ACP has grown its share of the Fashion
category to 40.1%, up from 38.5% in December 2010

Take 5 closes in on That’s Life
• With 756,000 readers, Take 5 has further closed the gap on That’s Life by another
41,000 readers over the past year
• That’s Life lost 106,000 readers, or 9.8% of its readership, YOY
• ACP has grown its share of the Real Life Weeklies category to 43.7%, the highest in 8
Surveys

ACP continues to build share of Homemaker category
• ACP’s Australian House & Garden and Belle have boosted ACP’s Homemaker
category share to 23.4% (up from 22.5% a year ago)
• House & Garden has maintained the strongest growth in category over past two years
(+119,000 readers since December 2009)
• With 669,000 readers, House & Garden now has nearly double the number of readers
(303,000 more) as its nearest rival, Home Beautiful
• With circulation of 112,489 (ABC, December 2011) House & Garden boasts an
impressive 5.9 readers/copy sold
• Design leader Belle how has 110,000 readers
• Real Living attracts 125,000 readers and continues to hit a unique and desirable
market: Real Living readers have the highest median household income in the
category ($111,990). It is the only homes title with an average reader age under-40
and has the highest female readership (82%)
• Better Homes and Gardens has shed 130,000 readers (down 6.7%) YOY to post the
worst absolute performance in the category

ACP grows share of Entertaining and Food category
• ACP's Entertaining and Food titles have grown their category share by nearly 3 share
points YOY, now at 26.7% (23.9% a year ago)
• Australian Gourmet Traveller has gained 4,000 readers (or, +1.3%) to reach 308,000
for its seventh consecutive YOY readership increase
• Australian Gourmet Traveller Wine delivers highest proportion (44%) of AB quintile
readers of any Entertaining and Food title
• Recipes+ has added 3,000 readers (or, +0.7%) YOY to reach 407,000 each issue
• Recipes+ achieved 37,000 readership growth POP (or, +10%), the highest in the
category and 2nd-highest of any Australian magazine
• BBC Australian Good Food now attracts 270,000 readers
• News Magazines’ Masterchef shed 318,000 readers YOY (a drop of 41.7%), the
biggest decline of any Australian title in the latest Survey

ACP drives Motoring category
• BBC Top Gear remains Australia's #1 Motoring and #1 Men’s title, with 452,000
readers each issue
• Led by Top Gear, ACP has grown its share of motoring category to 78.8% from 78.4%
a year ago
• Top Gear is also the #1 Motoring title among AB quintile readers, delivering more than
88,000 in that demographic each month
• Street Machine remains Australia’s second most-read Motoring title, now reaching
313,000 each issue
• 4X4 Australia gained 6,000 (or, +4.8%) readers YOY to 131,000
• Australian Motorcycle News remains the most-read motorcycling title in Australia with
100,000
• ACP publishes 8 of Australia’s top 15 Motoring titles (including truck, 4WD and bike
titles)
• ACP Motoring titles (including truck, 4WD and bike titles) garner 66.2% of all motoring
readers in the country – connecting with 1.172 million readers*
*unduplicated; excludes Auto Action

Australia’s #1 In-flight Magazine: Qantas The Australian Way
• With 437,000 readers each month, Qantas The Australian Way leads its nearest rival,
Voyeur, by 229,000 readers
• Qantas The Australian Way has widened the gap on Voyeur by 89,000 readers over
the past 12 months
• Qantas The Australian Way now accounts for 53.8% of the In-flight category (up from
49.6% a year ago)
• Qantas magazine is read by more people, and more AB quintile readers, than any
business/financial magazine

ACP specialty titles attract new readers
• ACP has strengthened its position in the Music & Entertainment category, with Empire
and Rolling Stone taking a 92.0% share (up from 69.9% a year ago)
• Rolling Stone and Empire are among Australia's fastest-growing titles
• Rolling Stone added 44,000 readers (or, +18.1%) YOY to hit 287,000
• Empire gained 29,000 readers (or, +16.2%) YOY to reach 208,000, its 16th consecutive
annual increase
• Money Magazine put on 10,000 new readers (or, +5.6%) YOY to 189,000 and coming
within 2,000 readers of BRW's 191,000
• Australian Geographic is the country's 2nd-fastest growing magazine, gaining 92,000
readers (or, +23.1%) to reach 491,000

ACP titles lead Men’s Lifestyle category
• ACP titles lead the Men’s Lifestyle category with a 46.8% share, up from 40.1% a year
ago
• ZOO now has 349,000 readers and FHM 123,000 each issue
• New entrant to the category, UFC Magazine Australia, has 121,000 readers
• Designed to appeal to young male readers, UFC ranks fourth in reach for men aged
14-24 of all Men's Lifestyle and Sporting/Fishing titles, behind only ZOO Weekly, Men's
Health and AFL Record

Dolly remains a favourite with Australian youth
• Dolly reaches 311,000 readers each month
• Dolly’s readership decline in the past 12 months follows the decision to abandon an
unprofitable tip-on (cover-mounted product give away) strategy
ACP Good Health
• With 288,000 readers, Good Health leads Prevention by 124,000 readers
• Good Health has improved its position vs Women’s Health by a further 25,000 readers
over the past 12 months

ACP leads TV magazine category
• ACP titles continue to lead the TV category (72.2%), connecting with 1.364 million
readers
• TV WEEK is Australia’s #1 weekly TV magazine, reaching 709,000 readers
• FOXTEL magazine reaches 699,000 readers each month
ACP Computer and Technology titles lead the way
• ACP boasts the top-performing category titles: Australian PC User, with 243,000
readers monthly, and APC with 150,000
• Australian PC User gained 10,000 readers YOY (a rise of 4.3%)
• Australian PC User has 125,000 more readers than PC & Tech Authority, which shed
26,000 readers in the past year (down 18.1%)
• ACP maintains the largest share of the Computer category, with 36.2%

Source: Roy Morgan Readership Survey, January – December 2011